When you build a home, you want it to be great for you while you live there.
You want your home:
- to look clean and tidy
- to have lots of natural light (natural beauty)
- to be something to show to your friends
- to be productive place when you are there
- to be a place where you enjoy your time
- to be close to the things you enjoy
These desires for a home translate directly to your desires for a website.
You want your website:
- to look clean and tidy
- to get natural attention from search engines
- to be something to show to your friends
- to be a productive place
- to be a place where you enjoy your time
- to be linked into websites of things you enjoy
When you move on, you can give it to your kids, or sell it to the next person. The second party will be happy to take it off your hands, and you will be happy to let go of it and move onto your next big project.
This is why high value websites are called web properties.