Have you ever had someone explain a great idea to you? You know what they are talking about, you’ve been thinking of it in a similar way, but when they break it down for you, you get that “AH HA” moment. With Crush It, Vaynerchuck breaks it down.
He excitedly describes whats going on in the new media. He tells of how we are living in the most opportunistic time in history for individuals to promote themselves. Now is the time to do what you love and make a living doing it. The old media system is decomposing as we speak. Newspapers are losing, the record industry is crumbling and people are taking their media consumption to the net. Who wants to own a tower records (are there still tower records around?)
All these big changes are a tremendous opportunities for the everyday person with a serious passion. As these million dollar industry come down, we as young entrepreneurial people, have an amazing opportunity to be able to break free and provide entertainment without the permission of the old system.
I see it like the great compost of the media economy. The old system has been thrown out in the dirt with the worms. Now is the time to get wormy and chew up that old system to make some awesome soil (if you are a gardener, you understand that this is a really positive thing.)
Vaynerchuck not only explains this, but he inspires action! Action is the most important thing.
Do it. :^)